Defining the Sound of Summer

During my time as Client Lead at Taxi Studio, we collaborated with The Coca-Cola Company to develop an iconic design system to promote Coke’s Summer Burst music initiative.

The Taxi Studio team produced vibrant illustrations centered on the brand’s signature contour bottle.

An on-pack QR code then unlocked live-streamed performances, VIP events, and more — bringing the music directly to every Coke fan.